Try different combinations of the keywords and phrases in the search boxes below. See our search commands handout for tips & tricks how how to search more effectively.

Library Search:  

Examples of articles you may find:

1. https://doi.org/10.3727/152599500108751408
2. https://doi.org/10.3727/152599503108751676

IBISWorld Industry Reports

Check the following:

1. Concert & Event Promotion in Canada
2. Trade Show & Event Planning in Canada
3. Market Research in Canada
4. Management Consulting in Canada

Note also "similar industries."

These non-scholarly articles suggest different ways that event success can be measured.

These and similar articles might help you begin to determine criteria for success for your event, and the metrics that you might use to evaluate success against your criteria.

Also look for references to tools, experts, and for concepts or key terms that you can use to look for more information.