Skip to Main Content

Management: Marketing Information: Books & eBooks

This guide introduces resources for research in marketing topics, including reports and statistics.

Find Books


  • Enter words to search
  • For print books, if applicable select library location: "Nanaimo" or "Cowichan" or "Powell River"
  • To see ebooks only, select to refine your search to "full text online" 

Marketing: Key Words

These are examples of key words and phrases to use in searching for information on different aspects of marketing:

  • "marketing plans"
  • "marketing channels"
  • "marketing trends"
  • "market research"
  • advertising
  • branding
  • marketing strategy
  • marketing canada
  • marketing technology
  • marketing handbook

Note: For search results that include one term or another in a common list, combine them using OR between the terms e.g. marketing OR advertising

VIU Footer