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Management: Marketing Information: Articles, Books, News, More

This guide introduces resources for research in marketing topics, including reports and statistics.

LibrarySearch: Find articles, books and more

Enter words or phrases to search for articles, books, news, reports and other information related to marketing:

Industry research: Trade journal articles search

Marketing: Specialized Databases

These specialized databases are NOT comprehensively searched by LibrarySearch.

They offer information related to various aspects of marketing, including reports, financials, forecasts, and other data.

Global Market Information Database (Passport GMID) This link opens in a new window
User Guide.
Company, industry, consumer, and country information and analysis. Global coverage. Topics include: country statistics, consumer lifestyles, consumer products, company reports, industries, rankings of consumer goods, market statistics, historic data & forecasts, and country profiles.

Last Updated: Jun 22, 2023 1:58 PM
URL: https://library.viu.ca/marketing
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Subjects: Management, Recreation & Tourism / Hospitality

Tags: advertising, branding, market_strategy, marketing

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